(Audio for the keynote addresses can be found here)

Social Media Research: Understanding the Why

Renee Murphy & Justin Masterson, Seek Research

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Digital Trends Impacting the Real-Time Web

Christopher Barcelona, Resource Interactive

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Top 12 Best Practices for Facebook Marketers

JB Kropp, Vitrue

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Does Branding Still Matter in the Digital World

John Stichweh, Bridge Worldwide

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Do You Still Need  a Website

Pete Blackshaw, NM Incite

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Mr. Marketeer… Tear Down This Wall

Sasha Peterson, Hobsons Enterprise

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You Can Do It! Build an Android App (Live Onstage)

Dave Heilman, SparkPeople

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Integrating Digital Displays with Traditional Media to Get Results

Chip Beale, Cox Media Group

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Online Video is Not Created Equal

Kevin McGurn, HULU

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To Repurpose or Not To Repurpose: That is the Question

Lindsay Leon Atkins, Dynamic Logic

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Yes, My Online Advertising Really Did Work!

Jeff Bickel, Nielsen Catalina Ventures

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Clicks Aren’t Connections

Jim Price, Empower MM & Jason Tafler, Pointroll

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Building an Environment Conductive to Entrepreneurship

Moderator: Tim Schigel, ShareThis

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The Digital Water Cooler: Using Social Media for Internal Communications

Scott Griffith, School Outfitters

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Combining Research Methodologies to Yield Deeper Consumer Insights

Isaac Rogers, 20/20 Research

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Screw Your Big Screen TV. How Small Screens Came to Rule Our Lives

Marty Boyer, Bridge Worldwide

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Digital Innovation: Getting to the Next Level

Drew Boyd, University of Cincinnati

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The Brave New World of Digital Market Research

Moderator: Michael Mercier,  Insightful Alliance

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Your Website is Not Enough. Creating Your Organization’s Information Ecosystem

Mark Schaefer, Schaefer Marketing Solutions

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Branded Entertainment: Distributed Storytelling in a Digital World

Troy Hitch, BarefootProximity

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Gaming Augmented Reality, Place-based Applications and More

Lindsay Grace, Miami University Advergaming Laboratory

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A Legal Dissection of a Digital Promotion

Moderator: Nilesh PAtel, Frost Brown Todd, LLC

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Trends and Insights: Digital Signage Opportunities for Marketers

Moderator: Tim Burke, Electronic Art

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The Social Portal: The New Ecosystem for Musical Evengelism

AJ Correale, Frost, Brown, Todd, LLC

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Digitally Driven Change: The Collapse of Higher Education As We Know It

Glenn Platt, Armstrong Institute for Interactive Media Studies

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Online Brand Management Strategies

Krista Neher, The Institute for Social Media at Cincinnati State

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Mobile-Sifting Through the Noise

Michael Carter, My Thumb

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Digital and Entertainment: “Collision of two worlds” – Dave Knox (Moderator), Rockfish Interactive / Drew Buckley, Electus / Pete Blackshaw, NM Incite / America Ferrera, Actress, Star of Ugly Betty

Customer Relations + Brand Management = Social Engagement Speaker – Wendy Lea, Get Satisfaction

Social Marketing (For Adults): What Brands Need To Know About the Brave New World of
Online Engagement – Gregg Coleman, Huffington Post

The Sweet Sound of Success: Building Environments Conducive to Advertising – Tim Westergren, Founder and CSO, Pandora Radio

Brand Building by Design: Implications for Brand Design in the Digital Environment -  Jerry Kathman, LPK

Download the DNC Program Schedule (PDF)

Thursday:

• 10:00 – 11:00 – Check in/networking
• 11:00 – 12:45 – Keynote/Lunch: Digital and Entertainment: “Collision of two worlds” - Dave Knox (Moderator), Rockfish Interactive / Drew Buckley, Electus / Pete Blackshaw, NM Incite / America Ferrera, Actress, Star of Ugly Betty
• 1:00-1:45 – Breakout 1
• 2:00-2:45 – Breakout 2
• 3:00-3:45 – Breakout 3
• 4:00-4:45 – Keynote: Customer Relations + Brand Management = Social Engagement - Keynote Speaker – Wendy Lea, Get Satisfaction
• 4:45 – 5:15 – iPad Raffle
  
• 5:30-7:00 – Happy Hour & Mid Point Music Festival Kickoff
• 7:00-??? – Mid Point Music Festival

Friday:

• 8:30-9:00 – Breakfast
• 9:00-9:45 – Keynote: Social Marketing (For Adults): What Brands Need To Know About the Brave New World of
  Online Engagement, Gregg Coleman, Huffington Post
• 10:00-10:45 – Breakout 4
• 11:00-11:45 – Breakout 5
• 12:00-1:30 – Keynote/Lunch: The Sweet Sound of Success: Building Environments Conducive to Advertising, Tim Westergren, Founder and CSO, Pandora Radio
• 1:45-2:30 – Breakout 6
• 2:45-3:30 – Breakout 7
• 3:45-4:30 – Keynote:  Brand Building by Design: Implications for Brand Design in the Digital Environment, Jerry Kathman, LPK
  
• 4:45-6:30 – Happy Hour & More Mid Point Music Festival

Wendy Lea is the CEO of Get Satisfaction, a community-based platform that helps companies engage their customers through open and transparent conversations that increase customer satisfaction, product insight and enhance customer loyalty.
Wendy founded The Chatham Group, where she currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. She also serves as a mentor to TechStars, a startup incubator based in Boulder, Colorado.
Wendy chairs the board of directors for The Forum of Women Entrepreneurs & Executives (FWE&E.org) and serves on the board of Silicon Valley Social Venture Capital (SV2.org).  She was recently recognized as a Top 100 Woman of Influence in Silicon Valley.

Previously, Wendy was a co-founder of The Sales Consultancy, where she developed sales methodologies that were adopted as global standards by IBM, Hewlett Packard, Cisco, Microsoft and Oracle.  Her company was acquired by Siebel Systems in 1999

America Ferrera is perhaps best known for her fearless portrayal of ‘Betty Suarez’ on ABC’s hit comedy “Ugly Betty”. This breakthrough role has earned Ferrera an Emmy®, a Golden Globe®, and Screen Actors Guild Award, as well as ALMA and Imagen Awards.

Ferrera secured her place as one of Hollywood’s most vibrant young talents with her starring role in the Patricia Cardoso film “Real Women Have Curves.” Her performance earned her a Sundance Jury Award for Best Actress, an Independent Spirit Award nomination for Best Debut Performance, and a Young Artist Award nomination for Best Performance for a Leading Young Actress.

Ferrera will next be seen in Ryan Piers Williams’ “The Dry Land” opposite Melissa Leo and Jason Ritter.  Ferrera also executive produced the film which premiered at the 2010 Sundance Film Festival and won “Best International Film” at the 2010 Edinburgh Film Festival. The film will be released this summer by Maya Entertainment.  Ferrera also recently signed on to executive produce “Pedro & Maria”, the first ever interactive telenovela for MTV.

Ferrera was last seen in Rick Famuyiwa’s “Our Family Wedding” opposite Forest Whitaker and Carlos Mencia and voiced the role of Astrid, a Viking Teenager in the Dreamworks hit animated feature “How to Train Your Dragon”

Other recent feature film work includes Warner Brothers’, “The Sisterhood of the Traveling Pants 2,” the sequel to the 2005 original.  She also starred in the bilingual independent film “Towards Darkness,” which she executive produced, and Fox Searchlight’s independent film “Under The Same Moon.”

Additional credits include the Brian Jun film “Steel City,”  Catherine Hardwicke’s “Lords of Dogtown,” and the 2005 Sundance Film Festival entry “How the Garcia Girls Spent Their Summer.” America also appeared off-Broadway in “Dog Sees God: Confessions of a Teenage Blockhead,” directed by Trip Cullman.

Ferrera currently serves as an Artist Ambassador for the global humanitarian organization Save the Children, with a focus on championing education for children in marginalized communities, both in the United States and in developing countries. America recently visited Save the Children early education programs on Navajo lands in Arizona, highlighting the importance of investments in early childhood development.  She recently traveled to Mali with Save the Children and personally raised over $44,000 this spring to help build a new elementary school in Disassadeni, Mali.  The school is scheduled to open in October 2010.

Greg Coleman joined The Huffington Post (huffingtonpost.com), a leading news and opinion site, in October 2009 as the company’s President and Chief Revenue Officer. Coleman, who has more than 25 years of sales and media experience, is responsible for rapidly building upon the platform The Huffington Post has created and to work with the team to grow revenue and deepen the brand’s engagement with marketers.

Coleman, was previously President of Platform-A, AOL’s advertising business. Prior to AOL, Coleman served as President and CEO of NetSeer, a start-up company focused on next generation search and ad targeting. Before that, he was Executive Vice President of Global Sales at Yahoo!, where he was responsible for all advertising revenues worldwide, which grew from $600 million to more than $6 billion during his tenure.

Before Yahoo!, Coleman served as Senior Vice President of Reader’s Digest Association and President of U.S. Magazine Publishing, where he was responsible for the company’s magazine properties including Reader’s Digest. Coleman was the founding publisher of Memories magazine at Diamandis Communications and worked at CBS, Inc., where he spent 10 years leading advertising efforts for Women’s Day as Vice President and National Sales Manager.

Coleman is an adjunct professor at The McDonough School of Business at Georgetown University, where he attended college. He is also on the board of the Advertising Council, where he was formerly Chairman.

Online Video IS NOT created Equal

Kevin McGurn, Hulu

Integration of Digital Display with Traditional Media to Get Results

Chip Beale, Cox Media Group Ohio

Your website is not enough — Creating your organization’s information eco-system

Mark W. Schaefer, Schaefer Marketing Solutions

Enterprise Social Media Applications

Sasha Peterson, Hobsons

Digital Innovation: Getting to the Next Level

Drew Boyd, University of Cincinnati

10 Trends in 2010

Christopher Barcelona, Resource Interactive

You can do it! Building an Android application in 90 minutes.

Dave Heilmann, SparkPeople

The Digital Water Cooler: Using Social Media for Internal Communications

Scott Griffith, School Outfitters

To Repurpose, or Not to Repurpose: That is the Question

Lindsay Leon-Atkins, Dynamic Logic

Rich Media Meets Measurement

Jim Price and Jason Tafler, Empower MediaMarketing and PointRoll

Tim Westergren founded Pandora in January 2000 and now serves as its Chief Strategy Officer. Tim is an award-winning composer, an accomplished musician and a record producer with 20 years of experience in the music industry. He has recorded with independent labels, managed artists, owned a commercial digital recording studio, scored feature films, produced albums, and performed extensively. His main instrument is the piano, but over the years he has played the bassoon, drums and clarinet and his musical background spans such genres as rock, blues, jazz and classical music.

Tim received his B.A. from Stanford University, where he studied computer acoustics and recording technology. A musician’s musician, he is obsessed with helping talented emerging artists connect with the music fans most likely to appreciate their music. In addition to guiding Pandora’s overall strategy and vision, Tim now spends most of his time as Pandora’s chief evangelist – traveling the country to meet with listeners to collect feedback, research local music, and spread the word of the Music Genome Project.

Drew Buckley is the Chief Operating Officer of Electus where he is responsible for overseeing finance, acquisitions, and all transactions within Electus and their partner companies.

Prior to Electus, Drew served as Executive Vice President of Windsor Media, Terry Semel’s, former Chairman and CEO of Yahoo!, investment firm.  Windsor Media is a holding company of controlling assets in the Media, Entertainment and Luxury brand Industries.

Before Windsor, Drew was the General Manager of Yahoo! Originals within the Yahoo! Media Group.  Drew joined Yahoo! for the launch of Yahoo!’s first entertainment original content program, THE 9.   During his tenure, Drew developed and launched a number of original content productions within Yahoo! Entertainment including, Nissan Live Sets, Pepsi Smash, Answers on the Street, Buzz Sessions along with promotional events like the MTV Movie Award Spoof Contest.   As the General Manager of Y! Originals, Drew managed a talented team of over 35 Creative, Development and Production professionals who produce compelling content and experiences for Yahoo! Entertainment properties, including Yahoo! Movies, Yahoo! TV, Yahoo! Games, Yahoo! Music, Yahoo! Sports and Yahoo! Video.

Drew served as a Principal of Shelter Capital, a $200 million wireless and technology fund, and previously was Vice President of iXL Ventures, a venture capital spin-off of iXL Enterprises, a NASDAQ traded company.

Drew received an MBA from USC in Finance and a BBA/BBS from Southern Methodist University.

Jerry Kathman is President and Chief Executive Officer of LPK, the largest independent brand design agency in the world with offices in North America, Europe and Asia. Jerry is recognized within the industry as a leading authority on the role of design in brand building. His global experience has provided Fortune 500 companies with insights into both the opportunities and pitfalls of taking a brand beyond national boundaries.

Jerry sits on the Board of the Design Management Institute and is a faculty member of the In-Store Marketing Institute. He has appeared on CNN and CNBC and has been quoted or published in The New York Times, The Wall Street Journal, Brandweek, Design Management Review, Die Welt, and Hong Kong Economic Times. Jerry has authored numerous white papers in academic and professional journals on topical issues in brand design development and management.

He has lectured to business and academic audiences in North America, Europe and Asia, including Columbia University, University of California at Berkeley, New York University, the Hong Kong Design Centre, Singapore Design Festival, the Design Management Institute and the In-Store Marketing Institute.

Jerry is Vice Chairman of the Board of Trustees for CET, Cincinnati’s Public Television, and serves on the Board of Trustees for both the Cincinnati Art Museum and the Cincinnati USA Regional Chamber. Jerry continues to support his alma mater, the College of Design, Art, Architecture and Planning at the University of Cincinnati, recently serving on the search committee to appoint a new dean for the college.

About LPK

LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.

With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses.

LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”

Locally, LPK, through the LPK Foundation, is committed to the Greater Cincinnati community by providing gifts of time, talent and monetary support to the arts, environmental causes and non-profit organizations that provide for those in need. LPK has developed the brand design franchises for some of the area’s most beloved institutions, including Cincinnati Opera, CET, Cincinnati Art Museum, Taft Museum of Art, Cincinnati Public Schools and United Way of Greater Cincinnati.

LPK confidently claims to be the only design consultancy whose president has told its story in a song. LPK Talkin’ Blues.