DNC Panel: Digital Marketing & Startups
Moderator: Jim Cunningham, Executive Director of C-Cap, Cincinnati’s Angel Capital Hub
Speakers
Susan Harrington, CEO of Idealine and manager of The Circuit’s Consumer Company Circle.
Joe Glick, CEO of GlickIn.com, an online business that provides Cincinnati’s newest social experience for finding and connecting with local people, places and promotions.
Basil Yanno, CEO of Buzz360, a firm that enables its customer businesses to send targeted messages across multiple touch points – mobile phones, social networks and existing brand communications.
Both of these CEOs are smart young individuals (Joe is a Cincinnati native, Basil is a native of the Ukraine) who are effectively executing early stage business plans in the digital marketing space. GlickIn.com is marketing online directly to consumers; Buzz360 is enabling its customer businesses to market online and in store to their customers.
Susan Harrington has worked with both of these entrepreneurs, helping them effectively launch their businesses. Susan is a seasoned consumer product development professional who has brought her expertise to several online business models.
Panel
The panelists will address issues such as:
- How they identified the business idea they wanted to stake their careers on;
- How they assembled a team that enables them to executive effectively;
- The first eight things they did to start the business;
- Leveraging social media (which ones, in what %s, at what cost, with what help from outsiders, and in what overall plan?] and measuring its ROI;
- Technology tools they use to execute their strategies and measure success.
















