Our friends and presenters from Pointroll and Empower Media Marketing have posted a recap of their session “Clicks Aren’t Connections” and their slides as well.
And you can read tweets from the Friday 10am breakouts, including those from this particular engaging session.
Marty Boyer has sent us a link to slides from his breakout “Screw Your Big Screen TV”: http://www.slideshare.net/martyboyer/screw-your-big-screen-tv
Check this previous post for a collection of tweets from Friday’s 11am breakouts, which include tweets from Marty’s session reference here.
Here are 2 new write-ups regarding the DigNC, courtesy of our friends at Soapbox Cincinnati and Seek Research:
2 days and done – thanks to everyone for coming. Before you walk away too far, click http://bit.ly/cqy31x and complete this quick online survey. Tell us what you liked about the Digital Non-Conference and what you didn’t like, or what was missing. Registrants will get a longer survey in their e-mail next week. We really appreciate your advice and your participation in these surveys to make next year’s event even better!
Off to Midpoint! Rock on!
4:51pm – Q to Jerry: What’s the biggest project you’ve worked on? A: It’s cool to work for a prestigious high-end client (beautiful liquor ads, for instance), but the best ones are where the brand is making a difference. Femcare in sub-Saharan Africa is now allowing females to go to school a 4th week of the month, which was a cultural no-no before this. I’m always most smitten with the project I’m working on right now.
4:50pm – Jerry: Internet has become an archive of everything – that makes it troublesome for brands. Old logos, old colors, old spokesmen.
4:46pm – Jerry: We’re dealing with extinctions, but more and more we’re dealing with mutations. TV didn’t kill radio, it just changed it into a medium for music.
4:45pm – Jerry: Interesting there’s now a community of people who will comment on your logo, even offer to redesign it for free.
4:43pm – Jerry: Moving to brand design. The visual repository of the goodwill that we associate with a brand. (Shows a slide of UC Football last year.) It can also work against you – BP was the “Beyond Petroleum” green brand, but now they’re known more for “Broken Pipeline.”
4:36pm – Jerry: 4) Emotion. Pampers, started in 1961, now an $8 billion business. The brand had become stale. They were focusing on technology. The arena for winning was “get the hell out of the factory and get into the nursery.” This was a problematic franchise. We focused on an “out-of-control, joyful moment of having a baby”. PampersVillage – baby registry, baby showers. They migrated from radio to television to online. It’s about emotion.
-> Video of Pampers’ “A Parent is Born” series: http://www.facebook.com/video/video.php?v=1146149546714
4:33pm – Jerry: 3) There is no such thing as a mature brand, or a static brand. Most brands have to be bringing out new ideas. Olay is an amazing story. The brand began small, but has grown huge over the past 50 years. It’s now a $3 billion brand, and even more successful in China than it is in the United States. Very strong commitment to innovation and building new products. Some of Olay’s products are available online, and they’re experimenting with online channel exclusivities for some. Brands must relentlessly pursue innovation.
-> Real women promoting Olay: http://www.youtube.com/watch?v=e4gSxeALDRU
4:26pm – Jerry: 2) You do need to leverage your visual expression. We live in a visual culture, and we’re visual learners. We’re in a constant assault of visual information. For Gillette, we helped them manage their visual expression. Great brand, but their visual was all over the place. Gillette is a “male standard” brand. We asked “what will men like” in design? We created a new aesthetic called the “Super G”, now over their entire portfolio. You need to understand what you look like. This requires you to manage the design on social media too.
Funny video from Gillette: http://www.youtube.com/watch?v=-PhVHC-3zCI&feature=fvsr
4:24pm – Jerry: Back to our factors: 1) Leadership brands incorporate and a brand strategy and inculcate the entire workforce. Example: Maker’s Mark. They had a strong sense of themselves, and that helped them. We helped them launch Maker’s ’46, one of the biggest stories in bourbon right now.
4:21pm – http://youtu.be/D3qltEtl7H8 - user video – guy eating 25 Pringles at once
4:21pm – Jerry: Brands need to be authentic and transparent – the ethos of the age. Constancy, customization, speed and currency, balance in the conversation.
4:21pm – showing this video: http://youtu.be/D3qltEtl7H8 — The Break-Up … video is 2 years old, but still appropriate
4:16pm – Jerry: Amazon, ecommerce, customization (Lego – create your own product) — really interesting ideas as we retreat from a mass-marketing model
4:16pm – Jerry: retailers have consolidated (from 200 major world retailers 20 years ago to just a few now, including Walmart)
4:14pm – Jerry: Consumers are changing, retailers are changing, brands are changing.
4:14pm – Jerry: Now, new circumstances, new realities. Technology is revolutionizing our work. Significant impact because of ever-emerging technology.
4:13pm – Jerry: P&G pioneered radio branding (soap operas) and then move to TV
4:11pm – Jerry: Where did branding start? No one will agree where branding started. This town is where some important building blocks of branding were invented. P&G was the first company to commit to scientific research with their consumers. They started to understand how consumers were using their products – went door-to-door. 90 years ago. The concept of brand management was invented in Cincinnati in 1931 – Neal McElroy (sp?). Neal: we’ll set up each brand as its own company, let them compete against each other.
4:10pm – Jerry: We like brands, because they help us make choices. They assure us of quality, reducing our risk as consumers. Brands increase our pleasure, involved in our self-expression.
4:09pm – Jerry: Four factors I’ll focus on: 1) Who you are, 2) Visual expression, 3) Innovation, 4) Emotion
4:09pm – Jerry: We observe some brands lack the commitment, will to be leaders. I’ll show some points from an article I wrote 20 years ago, and they still hold up.
4:08pm – Jerry: Why do some brands end on death row? Is this natural, or do we make choices along the way that determine life or death.
4:07pm – Jerry: Why have some brands been successful extending themselves around the world, or extending their reach (shampoo -> skin cleanser)? Why have some brands successfully navigating these emerging platforms while others have failed?
4:05pm – Jerry: We work on some of the world’s largest and most beloved brands. Olay, Expedia, for instance. We work around the world. (Shows pic of an Olay store in Warsaw.) In China, Olay is a luxury brand. Also, we help our brands navigate online.
4:04pm – Jerry: We’re an independent company, employee-owned, offices in 6 countries.
4:04pm – Joe Long from Enquirer Media introduces Jerry.
Our lunchtime keynote speaker, Tim Westergren from Pandora, offered some additional thoughts in this one-on-one interview.
The final set of breakouts Friday afternoon includes the following 4 choices:
Here are the top tweets. Chronological from bottom up, although it may not affect your enjoyment or the utility of these fine tweets.
adclubjudy: To deal with negativity – Humanize your brand. Listen. Thank them for caring. Be transparent & explain. Krista knows her stuff! #dignc
MikeBoehmer57: Humanize your brand. It’s easier to hate a company than a person. @kristaneher #dignc
MikeBoehmer57: Your advocates will defend your brand for you. @kristaneher #dignc
MikeBoehmer57: Tell bloggers thanks for positive mentions. Comment on their blogs. @kristaneher #dignc
jessemoyer: Perhaps getting rid of tenure would encourage innovation and acceptance of failure? #dignc
MikeBoehmer57: Lots of tools like brandwatch.com to measure sentiment @kristaneher #dignc
NKYmomof3: @MolsonFerg just saw really cool video on #molsoncoors mobile, social media, email success. during #dignc here in Cincy.
EmpowerMM: Key to mobile marketing is making it permission based to address privacy concerns. via @MyThum #DigNC ^KD #DigNC
jessemoyer: Professors need to primarily be “doers” and teachers, not researchers. #dignc
reneemmurphy: The new professor should be an experience designer, creating opportunities for critical thinking – Platt & Faimon #dignc
MikeBoehmer57: Can use paid monitoring tools such as Radian6 @kristaneher #dignc
jessemoyer: The new professor is more of an experiece designer, not a teacher. 2020 Learning Agents anyone? #dignc #2020forecast
MikeBoehmer57: Monitor tools… Google alerts, Twitter search, and Google yourself, competitors, industry terms @kristaneher #dignc
ShanaDouglas: With #SocialCRM we will have more insights from consumers to make better decisions about our brands. <—Amen. #dignc
EmpowerMM: Molson has more wireless consumers opted in than some wireless carriers have customers. #DigNC ^KD #DigNC
lauradahlberg: Social media does not create the problem. It merely reflects what people are already talking about. #dignc #onlinebrandmanagement
adclubjudy: Social Media Brand tools: be consistent, be transparent, assume everything is public, set clear expectations. Krista Neher #dignc
ShanaDouglas: Projected mobile commerce transactions for #eBay in 2010 are $1.58 Billion – #mobilefact #dignc
Ashley_Walters: QR codes are on the rise: recently saw more scans in one month than in all of 2009 #mythumb #dignc
MikeBoehmer57: Be transparent. Acknowledge complaint. Respond promptly. Listen and take action. @kristaneher #dignc
CincinnatiJim: Great presentation by Michael Carter of MyThumb interactive. Canadians know mobile for sure. #dignc
eachnotesecure: Speaker suggests that advertisers “never” contact the artists. Only contact the label. Let them be “creative” #dignc
EmpowerMM: Mobile: niche marketing to mass audience. Text message at bottom of pyramid w/ apps at top w/ least reach, but most engagement #dignc #DigNC
MikeBoehmer57: Managing and monitoring social media is increasingly important because it shows up in search results, @kristaneher #dignc
eachnotesecure: Sadly this talk seems totally geared towards major label artists only, no mention of independents yet #dignc
EmpowerMM: 1 in every 7 minutes of media is consumed via mobile channel — per @MyThum ^KD #DigNC #DigNC
ShanaDouglas: 44% of mobile users check their cell phones every 30 minutes #dignc
CincinnatiJim: 37% of 18-24 yr olds checked their phones in the last 5 minutes. #mythumb #dignc
MikeBoehmer57: Your brand is how people perceive you. Is in their hearts and minds. Emotional and logical. Soc media to showcase @kristaneher #dignc
JoeKikta: Social Media can help with emotional portion of branding #dignc
EmpowerMM: Love hearing people suggest audience/strategy 1st. Shiny new as it makes sense from there. Wish more folks practiced it. ^KD #DicNC #DigNC
jessemoyer: Most universities are failing, but they're working very hard at doing the wrong things better. #dignc
jessemoyer: Collapse of higher education as we know it…should be very interesting! #dignc
EmpowerMM: Strategy/Technology/Connections – 3 key buckets when organizing around mobile. via @mythum #DigNc #DigNC
The first of 2 Friday-afternoon breakout windows included these 4 sessions:
adclubjudy: B2B can be fun. Unexpected. Builds longterm relationships. Troy Hitch #dignc
reneemmurphy: Game theory and game mechanics applies to corporate motivation, life motivation, etc – Glenn Platt #dignc
ScottG13: Legal session at #dignc makes me wonder how any innovation happens in America anymore.
Ashley_Walters: Legal discussion w/ FBT: “do not repurpose your website rules & regs in social media. There are differences.” #dignc
sarahklacey: Watching a demo of a digital sign with f@foursquare. Being able to walk in and see who the mayor is and who is checked in real time! #dignc
EmpowerMM: Good to see more examples of “Internet of Things” & how augmented reality is being used in gaming. Covering “game mechanics” too. #DigNC ^KD
MikeBoehmer57: Digital signage can be touch screen. Cost range for digital signage varies greatly #dignc
digitizedchris: This augmented reality lecture is fascinating!!! #dignc #in Did you know that can print out game controllers on ur printer 2 work w/ games?
MikeBoehmer57: Can target audience with digital signage.. Dynamic, can change message. Webcams adjust ad depending on who is looking. #dignc
MikeSchwabe: I would not have pegged the US Army as a leader in the augmented reality and advergaming space. Cool. #dignc
MikeBoehmer57: Digital signage LCD, LED, plasma… Used for pub info, internal info, adv, brand build, infl custmr beh., enhance cust exper. #dignc
MikeBoehmer57: Can target audience with digital signage.. Dynamic, can change message. Webcams adjust ad depending on who is looking. #dignc
MikeSchwabe: New term that I hope to use with clients soon… advergaming. Ads and sponsorships within games. #dignc
lauracothran: At the Legal Dissection of a Digital Promotion session. Can't wait to hear about all the ways we can probably get sued. #dignc
[Blogger's note: This was a highly inspirational session. Tim is passionate about his work and his love of music. I hope this transcript reflects this properly. Read from the bottom up.]
1:28pm – Q: How did you stay afloat for 5 years? A: We raised our first batch of money in March 2000, just before the bust. That lasted a year. Then about 50 people worked 2.5 years without any pay. I had maxed out 11 credit cards and had amassed $250,000 in personal debt, some to family and friends.
We finally got funding in 2004, and we finally were able to pay everyone back. People supported us because we were so tough and we stuck with it. We always thought it was a cool idea.
Since 2004, we’ve raised a lot more money. A few years ago, we did a big financing. As a run-up to that, we were pitched by all the big Wall Street banks to be an intermediary to market us to a bunch of investors. They are specialists at wining and dining executives. I was in a penthouse suite dinner in Las Vegas, eating an $80 Kobe beef burger with a truffle and drinking a glass of wine, and I thought it might turn into a dream where I’d be standing holding a Big Mac. But it was real.
1:24pm – Q: Talk more about your guiding principles. A: We have every new employee go through Pandora University – advertising, product development, sales. The capstone of that is a session of principles led by me and our CEO. What do we stand for? How do we treat each other? How do we hire people? If you’re a new employee at Pandora, you understand these principles.
1) We respect musicians. We celebrate what they do. We will not pursue any business that violates copyright or the ability for artists to sustain their business. We do not rip music.
2) We ask our employees for people to make decisions with as few people as possible. Not micro-managing. A lot of flexibility. Reed Hastings at Netflix posted his employees policy, which includes “no vacation”.
3) You can work anywhere, anytime you want as long as it works for you and your coworkers.
1:20pm – Q: Any new features for Pandora? A: We don’t announce features in advance. We’re focusing on the car, so we can be ubiquitous there. We’re working more with mobile devices, but it’s hard to monetize mobile-Pandora now. Another big frustration for us is global – Pandora is only legal in the US (licensing/royalties). Used to be, you could access Pandora internationally by typing in a zip code (most popular one was 90210!). Labels threatened to sue us, so we had to use IP blocking.
This really bummed us, because music is such an international phenomenon. We lost a bunch of customers. Then we had to cut off service to our soldiers because the military said we were taking too much bandwidth. We will be back overseas – it’s insane we can’t be global now.
1:18pm – Q: Do you watch your competition? Tim: You always have to keep your eyes open. The controversy on royalties 2 years ago really killed “web radio”. Before then, the largest players here were Yahoo and AOL, but they’ve stepped back. Right now, we’re about 2% of overall radio, but we’re now about 60% of Internet radio. We just try to be so much better at this, that we can feel comfortable even when future entrants come into the space.
1:16pm – Q: In the early stages of your company, with all you had to develop, what is your view on Net Neutrality? Has your perspective changed? Do you get pressure from government or big labels? Do you think there should be legislation or market-driven? Tim: We’re huge believers in Net Neutrality. We don’t lose any sleep on it, because it would be such a huge revolution. (You can’t roll the Internet back.) We do get pressure (and offers of big money) from labels to play their songs more – but we’ll never do that.
1:14pm – Q: Can you use Pandora and the MGP to write music? Tim: there’s a big step between 400 genes and creatively writing music.
1:12pm – Q: How is Pandora monetizing user data? Tim: We have not done that. It’s not a priority. We use it to make your playlist better, and to target advertising (by age/gender). The area where that’s going to be powerful eventually, is connecting bands to their fans. It’s not that hard to imagine that if you “thumb up” a band, Pandora could let you know that band (or something similar) is playing in your city. (Tickets, anyone?)
1:06pm – Tim: We pay our licensing fees under the Digital Millennium Copyright Act. In order for us to qualify for this particular licensing, we have to do certain things. Allow for only a certain number of skips, for instance. These performance fees are argued and reset every 5 years. The beauty of this is we don’t have to deal directly with labels, negotiated via proxy in Washington. Simple, centralized.
The downside is sometimes the copyright royalty boards go crazy with the fees. 2 years ago, we almost went out of business because our license fees tripled. We appealed to the panel, but they didn’t hear it. We appealed through the labels, but they didn’t want to make a chance. A court case would have taken too long. So we appealed via our listeners, “if this isn’t fixed, we will go out of business”. We told them to call or fax their Congressman.
We had 4-5 million listeners at that time. Washington DC got 400,000 faxes in 3 days. Broke their faxing infrastructure. We had to print them out and truck them to Capitol Hill. More faxes than the whole Iraq War.
We walked to the Hill – thankfully many of the Congressional staffers were Pandora fans. They listened to us. We got the price reduced. It’s still unfair, but better than before.
1:04pm - Tim: Licensing fees are huge for us. We pay 2 fees. Publishing fee is about 4% of revenue – consistent across all forms of radio. Performance fee is a much bigger deal. Last year, we paid $30 million on revenue of $50 million dollars on performance fees – 60%. Cable pays less. AM/FM pays nothing in performance fees. Per US copyright laws.
1:02pm – Tim: we can target ads for specific demographics. Men in Cincinnati listening to country music. Once you know your user, you can be so much more relevant to them.
Tim Westergren, founder of Pandora
1:01pm – Tim: For mobile, we use audio, which is a perfect advertising stream. Our standards – 15 seconds per ad max, and up to 3 ads per hour.
12:58pm – Tim: #5 advertising real estate. We’ve found a good solution. The nice thing about the tuner on Pandora.com is that it’s small, so we can use a lot of real estate for advertising. Page design is key. In order for advertising to be effective, it needs to have a lot of space. We have a nice marriage of functionality and advertising.
12:55pm – Tim: More than 200 devices now that play Pandora – growing leaps and bounds. Alarm clocks, TVs. They have a deal with Ford coming out later this year. You can “voice command” it, so you can keep your hands on the wheel. It’s “Buck Rogers”-like.
12:55pm – Tim: A key learning moment for me when I was driving in my wife’s car, listening to Pandora. Total mind-shift that this experience is replacing the car radio. He loved being able to hear all his songs, and skipping the songs he didn’t like.
12:55pm – Tim: My “Ben Folds” station is my “trusty” station.
12:52pm – Tim: Up until the iPhone came along, people thought of Pandora as “computer radio”. Now it’s ubiquitous, plugged into car dashboards, or taken to the gym. Half of the listening on Pandora on mobile devices is done over wi-fi – it’s become much more portable.
12:52pm – Tim: #4 Ubiquity. The ability to talk to a customer throughout the day. Not just AM or PM. Valuable to advertiser to say “we can talk to customers throughout the day”. Thanks largely to the iPhone. We launched our iPhone app in summer of 2007, and it completely changed our world. We immediately went from 20,000 new accounts per day to 40,000 new accounts per day. Now at 100,000 new accounts per day, across all devices.
12:50pm – Tim: Engagement. If you don’t have an engaging website, you won’t have high scores on the metrics that matter. On Pandora, we have had 7 billion thumbs so far. When people can interact, it changes the display, more engagement, more advertising.
12:47pm – Tim: People relish the chance to have an in-person conversation. We also have a team at Pandora who answer every e-mail to us, 30,000 per month. Some of those are negative, even with death threats. But people have also sent us poetry, and fudge! Each inquiry is an opportunity to talk with somebody. I believe Pandora has established a high degree of trust. That has helped us, in tough times, go directly to our customers, when we had to tell them we were capping listening at 40 hours per month.
12:47pm – Tim: I’ve been travelling the country for the past couple of years, talking about Pandora. Town Hall meetings, spurred by e-mails to their subscriber base. And people will come. The first one was in New York, and 2 people came to it. Great conversation though. I came back to New York recently and we had 1,000 people, with a line around the block.
12:45pm – Tim: We never apologize. Pandora’s a free service, supported by ads. The vast majority of the listeners will accept that. A small few will even subscribe.
12:45pm – Tim: Moving on to listener permission. “We are unapologetic about the bargain that allows us to exist.” – Pandora principle.
12:44pm – Tim: This is “unicasting”, and it’s the reason Internet radio will one day replace traditional broadcast/satellite music radio.
12:44pm – Tim: Motto at Pandora “It’s personal” Daily uniques 5.5 million, and they’re all listening to something different. We know your age, gender and zip code.
12:41pm – Tim: Pandora doesn’t factor in popularity. The engine doesn’t know what’s popular, so it’s an even playing field for musicians.
12:41pm – Q: How do you deal with changing tastes? Tim: We’re working to develop “aging” data, where older choices will mean less than current choices. Not finished yet – still working on it.
12:40pm – You may have all launched Beatles stations, but after listening to Pandora, each of your Beatles stations will be different, because of your individual preferences along the way.
12:34pm – When an analyst is finished with a song, we’ve got the musical DNA of that song. When you go to Pandora and type in a song, Pandora builds a playlist based on its knowledge of other content in your preferences. As you thumb up/down your favorites, the system gets smarter about you, for your benefit.
12:34pm – Tim: Personalization on Pandora starts with the Music Genome Project. We’ve got people listening to music, analyzing up to 400 attributes, song by song. One by one, they score a musical taxonomy. “Completely f—ing crazy!”
12:34pm – Tim: 230 employees across the country, about half in advertising support. We are building an advertising business.
12:34pm – Tim: 5 core ingredients that helped us get where we are today. 1) personalized, 2) listener permission, 3) high engagement, 4) ubiquity, 5) effective real estate
12:34pm – Tim: we’ve had a very healthy trajectoy in advertising.
12:32pm Pandora founded in 2000. Product first came out in 2005. We launched as a pay business, you could listen for 10 hours then pay. People would listen for 10 hours, then erase their cookies and listen another 10 hours. And we were still paying these licensing fees.
12:32pm Tim Westergren opens by asking the crowd if anyone uses Pandora. Huge response, and he’s thrilled.
The Friday 11am sessions include:
Here are some of the top tweets from the hour:
IndyRob8: RT @sarahklacey: #dignc You have to dominate a niche before you make money.-@markwschaefer
adclubjudy: Mark predicts. Because Social Media platforms & rules for use Changing so fast, outside help will be the norm – not internal mktg. #dignc
lauracothran: I like these social app exercises @drewboyd is working into his presentation. Way to keep us on our toes! #dignc
KioskGuy: Drew Boyd from Univ. Of Cinti. Shows how to innovate in the digital world. Excellent! #dignc http://yfrog.com/j7pydsj
sarahklacey: Ask for help with Social Media-@markwschaefer #dignc
MikeBoehmer57: Your life will continue to be measured, personalized. Ex: Pandora customized based on what you like. Behavioral economics marty_b #dignc
shannanb: RT @PeteHealy: If your brand is *not* on the social web, it tells a very clear story. – Mark Schaefer at #DigNC #in
MikeSchwabe: Don’t let others tell your story. Everything you do/say or DONT do/say tells ur brand story. #dignc
jessemoyer: @DrewBoyd says in innovation, good ideas come from a bunch of crappy ideas! #dignc
MikeBoehmer57: The world is shrinking and the small screen will be the gateway to that. As markerters, will continue to niche. Long tail… marty_b #dignc
MikeBoehmer57: Google.TV gives metrics that will pave way for 1-to-1 television marty_b #dignc
MikeBoehmer57: Future: TV’s will still be around. Will be more event-focused. (Super Bowl, etc.) Most important: Small screen. marty_b #dignc
MikeBoehmer57: Future mobile technology: Light panel. Micro projector. 3-D projection..marty_b #dignc
MikeBoehmer57: Mobile is the wrong word. Think small screen. Opens the marketing, brand-building opportunities. marty_b #dignc
JoeLRobb: Social web has replaced pornography as the section of the Internet that garners the most traffic. #dignc
MikeBoehmer57: Doing a lot of same things on mobile that we do on our desktop computers. Over 4 bil people use mobile devices worldwide. marty_b #dignc
iwanttobesocial: A great website smartly syndicates, recirculates and curates social content from the brand stands @pblackshaw @ #dignc
iwanttobesocial: @markwschaefer #dignc page views of the traditional websites have decreased by 20-30%
[ed note: he referenced ESPN.com, eBay.com, Dell.com, BMW.com]
MikeBoehmer57: History: Transistor radio. 25 years to Sony Walkman. Could personalize audio content. Video screens with games marty_b #dignc
Strata_G: Every successful case study backed by targeted connections, meaningful content and authentic helpfulness (@markwschaefer) #dignc
Andrew_ShipPR: @drewboyd web 1.0 is access to info – web 2.0 is access to PEOPLE – clearly, simply and awesomly said! #dignc
MikeBoehmer57: Scale is better than niche. Consumers are at the center. @marty_b #dignc
DanielLally: #dignc MarkSchaefer sharing the classic Destroy Your Printer program.
marykate_moran: Destroy your product when people hate your product. #dignc (Your Website is Not Enough session)
pblackshaw: RT @TheAdShow AdAge article from future guest @pblackshaw 5 Tweet-Worthy Observations re: the #newtwitter: http://bit.ly/byLAgp #dignc
ecomMGR: #dignc research is the first thing clients need, but the last thing they are willing to pay for
@markwschaefer: NEW BLOG POST: Is Facebook burying your website? http://bit.ly/atHy4n #dignc
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