The Friday 11am sessions include:

• Screw Your Big Screen TV: How Small Screens Came to Rule Our Lives  (Marty Boyer/Bridge)
• Digital Innovation: Getting to the Next Level (Drew Boyd/U of Cincinnati)
• The Brave New World of Digital Market Research (panel)
• Your Website is Not Enough: Creating Your Organization’s Information Eco-System (Mark Schaefer)

Here are some of the top tweets from the hour:

IndyRob8: RT @sarahklacey: #dignc You have to dominate a niche before you make money.-@markwschaefer

 adclubjudy: Mark predicts. Because Social Media platforms & rules for use Changing so fast, outside help will be the norm – not internal mktg. #dignc

lauracothran: I like these social app exercises @drewboyd is working into his presentation. Way to keep us on our toes! #dignc

KioskGuy: Drew Boyd from Univ. Of Cinti. Shows how to innovate in the digital world. Excellent! #dignc http://yfrog.com/j7pydsj

sarahklacey: Ask for help with Social Media-@markwschaefer #dignc

MikeBoehmer57: Your life will continue to be measured, personalized. Ex: Pandora customized based on what you like. Behavioral economics marty_b #dignc

shannanb: RT @PeteHealy: If your brand is *not* on the social web, it tells a very clear story. – Mark Schaefer at #DigNC #in

MikeSchwabe: Don’t let others tell your story. Everything you do/say or DONT do/say tells ur brand story. #dignc

jessemoyer: @DrewBoyd says in innovation, good ideas come from a bunch of crappy ideas! #dignc

MikeBoehmer57: The world is shrinking and the small screen will be the gateway to that. As markerters, will continue to niche. Long tail… marty_b #dignc

MikeBoehmer57: Google.TV gives metrics that will pave way for 1-to-1 television marty_b #dignc

MikeBoehmer57: Future: TV’s will still be around. Will be more event-focused. (Super Bowl, etc.) Most important: Small screen. marty_b #dignc

MikeBoehmer57: Future mobile technology: Light panel. Micro projector. 3-D projection..marty_b #dignc

MikeBoehmer57: Mobile is the wrong word. Think small screen. Opens the marketing, brand-building opportunities. marty_b #dignc

JoeLRobb: Social web has replaced pornography as the section of the Internet that garners the most traffic. #dignc

MikeBoehmer57: Doing a lot of same things on mobile that we do on our desktop computers. Over 4 bil people use mobile devices worldwide. marty_b #dignc

iwanttobesocial: A great website smartly syndicates, recirculates and curates social content from the brand stands @pblackshaw @ #dignc

iwanttobesocial: @markwschaefer #dignc page views of the traditional websites have decreased by 20-30% 
[ed note: he referenced ESPN.com, eBay.com, Dell.com, BMW.com]

MikeBoehmer57: History: Transistor radio. 25 years to Sony Walkman. Could personalize audio content. Video screens with games marty_b #dignc

Strata_G: Every successful case study backed by targeted connections, meaningful content and authentic helpfulness (@markwschaefer) #dignc

Andrew_ShipPR: @drewboyd web 1.0 is access to info – web 2.0 is access to PEOPLE – clearly, simply and awesomly said! #dignc

MikeBoehmer57: Scale is better than niche. Consumers are at the center. @marty_b #dignc

DanielLally: #dignc MarkSchaefer sharing the classic Destroy Your Printer program.

marykate_moran: Destroy your product when people hate your product. #dignc (Your Website is Not Enough session)

pblackshaw: RT @TheAdShow AdAge article from future guest @pblackshaw 5 Tweet-Worthy Observations re: the #newtwitter: http://bit.ly/byLAgp  #dignc

ecomMGR: #dignc research is the first thing clients need, but the last thing they are willing to pay for

@markwschaefer: NEW BLOG POST: Is Facebook burying your website? http://bit.ly/atHy4n  #dignc

• Category: Live Coverage