The first of 2 Friday-afternoon breakout windows included these 4 sessions:

• Branded Entertainment: Distributed Storytelling in a Digital World (Troy Hitch/Barefoot Proximity)
• Gaming, Augmented Reality, Place-Based Application and More (Lindsay Grace/Miami U)
• A Legal Dissection of a Digital Promotion (panel)
• Trends and Insights: Digital Signage Opportunities for Marketers (panel)

adclubjudy: B2B can be fun. Unexpected. Builds longterm relationships. Troy Hitch #dignc

reneemmurphy: Game theory and game mechanics applies to corporate motivation, life motivation, etc – Glenn Platt #dignc

ScottG13: Legal session at #dignc makes me wonder how any innovation happens in America anymore.

Ashley_Walters: Legal discussion w/ FBT: “do not repurpose your website rules & regs in social media. There are differences.” #dignc

sarahklacey: Watching a demo of a digital sign with f@foursquare. Being able to walk in and see who the mayor is and who is checked in real time! #dignc

EmpowerMM: Good to see more examples of “Internet of Things” & how augmented reality is being used in gaming. Covering “game mechanics” too. #DigNC ^KD

MikeBoehmer57: Digital signage can be touch screen. Cost range for digital signage varies greatly #dignc

digitizedchris: This augmented reality lecture is fascinating!!! #dignc #in Did you know that can print out game controllers on ur printer 2 work w/ games?

MikeBoehmer57: Can target audience with digital signage.. Dynamic, can change message. Webcams adjust ad depending on who is looking. #dignc

MikeSchwabe: I would not have pegged the US Army as a leader in the augmented reality and advergaming space. Cool. #dignc

MikeBoehmer57: Digital signage LCD, LED, plasma… Used for pub info, internal info, adv, brand build, infl custmr beh., enhance cust exper. #dignc

MikeBoehmer57: Can target audience with digital signage.. Dynamic, can change message. Webcams adjust ad depending on who is looking. #dignc

MikeSchwabe: New term that I hope to use with clients soon… advergaming. Ads and sponsorships within games. #dignc

lauracothran: At the Legal Dissection of a Digital Promotion session. Can't wait to hear about all the ways we can probably get sued. #dignc

• Category: Live Coverage