Analyst- Nielsen Digital Strategic Services (DSS): DSS is a team of
consultants charged with advising Fortune 500 clients on how to best interpret and act upon social media (CGM, earned media) and customer feedback to improve
marketing and drive consumer and brand advocacy.
We are seeking a highly energetic analyst to support efforts
across a broad spectrum of initiatives including marketing, industry thought
leadership, product innovation, content strategy and client consulting. Analyst
will work with team of seasoned client consultants, led
by EVP and industry leader, Pete Blackshaw.
Analyst: Digital Strategic Services
Responsibilities Include:
Skills Required:
Location:
The position will be located in Cincinnati, OH
Timing: As soon as suitable candidate is identified
Blogwell is winding through Cincinnati on April 7th and Cincinnati Social Media is proud to be partnering with them on the event.
According to the folks from GasPedal and Social Media Business Council:
Duke Energy, AT&T, Hilton Worldwide, Tyson, Dell, Procter & Gamble, General Mills, and Rogers Communications share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal.Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours for $250.
While this event is worth attending just for the above line-up, the adage about the best conversations taking place in the hallways usually applies to social media events like this. Meeting some of your online friends and colleagues in person, and making new ones, is another takeaway you'll have with Blogwell Cincinnati.
But Wait, There's More!
To ensure that's the case, Cincinnati Social Media is hosting a Tweet Up the night before Blogwell Cincinnati. Stay tuned for details, but all speakers and attendees are invited to attend and get a jump start on the co-mingling. Speaking of Cincinnati Social Media, members are entitled to a 20 percent discount off admission to BlogWell. If you're not a member of Cincinnati Social Media, head over to our LinkedIn Group to sign up. We'll be providing the discount code to our members shortly (like within 24 hours of this post shortly).
In the meantime, mark your calendars and get registered. If you're out of market (road trip!) but cannot attend (dang it), you can bet there will be some content streaming freely from Duke Energy Center that day. There will be two official Blogwell live bloggers in addition to the live tweeting and other random content that is sure to be published.
Facebook innovations continue as the popular social media platform tries to maintain its lead over other online destinations. Competition is a healthy motivator based on all of the recent Facebook news, including a redesign, more granular privacy controls and eliminating application notifications.
More recently, Facebook announced eCommerce plans as well as a new ShareThis capability that shows what news is trending on Facebook.
Facebook Starts Selling
According to Silicon Alley Insider:
“As it builds out its own store internally, strikes a deal with online-payment platform PayPal and allows marketers to test e-commerce apps, [Facebook] is starting to look more and more like a giant, global shopping mall."
Virtual goods are already sold through Facebook and brands including Pampers, The Limited and 1-800-Flowers are already using it to sell products. With more than 400 million Facebook members around the world, other brands are certainly considering turning their fan page into a form of instant gratification.
It will be interesting to see if retailers shift gears from using fan pages to push customers in-store with special coupons and Facebook-only promotions. For now the experience seems best for one-off, impulse buys. Perhaps over time Facebook could be used to create a big enough shopping cart that it will rival eCommerce sales on a retailer’s own site.
Share and Share, You Like?
On the heels of a Pew Internet study showing that more consumers get their news via a social media platform, ShareThis unveils Share Stream. It monitors news being shared on Facebook and organizes it based on popularity. According to TechCrunch:
“The Share Stream can be filtered by trending or real-time topics, by source, by what everyone is sharing, or only by what your friends are sharing."
ShareThis notes that Facebook is now being used more than email to share news through its network. And the service promises to do the same with Twitter, Google Buzz, LinkedIn, MySpace, Yahoo and MSN in the future.
Data as Content
News sites including CNN have been serving up stories based on popularity for some time now. But seeing what’s hot on a closed network like Facebook is “kind of a big deal.” ShareThis can even give registered users statistics on how news and links they share are being passed along. It’s a great example of using data to create content based on consumer media consumption habits.
Turning data into content is an unrealized opportunity for a majority of brands. An unrelated example can be found on the Zappos site. By taking a small piece of data – the style of shoe purchased and the customer’s state of residence – Zappos has created a real time view of what shoes are being bought across the nation as they’re purchased.
Neither ShareThis nor Zappos are invading user privacy in doing this. But reevaluating a company’s data as potential content is a creative, untapped approach to engaging consumers online.
Cross-posted to my work blog, Social Study.
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