The WOMMA ethics code.  Here at the WOMMA annual conference.  Outstanding event -- easily one of the best. (Disclosure: I'm a co-founder.) The industry has really grown up, and it remains committed as ever to helping brands navigate through all the relevant issues around word-of-mouth marketing, including ethics.  Here's a snapshot from a couple current and former WOMMA board members about the state of the industry and key trends. The Twitter tweets around the conference reflect record-breaking conversation, and I encourage folks to tune in.  The WOMMA.org website will also post transcripts and video feeds from the various presentations and keynotes, especially this morning's FTC keynote. I also urge brands exploring word-of-mouth and/or social media for the first time to spend quality time reviewing (even debating) the WOMMA ethics code. As for me, I'll be hosting a general session conversation with Comcast, Best Buy, Toyota, and Levis on the relationship between customer service and word-of-mouth.  Stay tuned for a recap on that front. 

... or: Of Latvian Craters and Aqua Teen Brite LitesWhen people reported a bright light falling from the sky and the sound of an explosion led authorities to a large (and apparently geometrically perfect) crater near Mazsalaca, Latvia last week, skeptics were quick to point out the unlikelihood of it being a meteor strike. Still, the lure of the unknown and the desire to report the news first –

... or: Of Latvian Craters and Aqua Teen Brite LitesWhen people reported a bright light falling from the sky and the sound of an explosion led authorities to a large (and apparently geometrically perfect) crater near Mazsalaca, Latvia last week, skeptics were quick to point out the unlikelihood of it being a meteor strike. Still, the lure of the unknown and the desire to report the news first –

... or: Of Latvian Craters and Aqua Teen Brite LitesWhen people reported a bright light falling from the sky and the sound of an explosion led authorities to a large (and apparently geometrically perfect) crater near Mazsalaca, Latvia last week, skeptics were quick to point out the unlikelihood of it being a meteor strike. Still, the lure of the unknown and the desire to report the news first –